The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
We had the honor of receiving the visit of Leônidas Oliveira, Secretary of Tourism and Culture of the Government of Minas Gerais, at the National Coffee Circuit booth during Travel Minas 2026.
During the meeting, we shared experiences about the strength of our coffee and discussed the fundamental role of specialty coffee in promoting our culture and strengthening tourism in Minas Gerais. It is the aroma of our land conquering new spaces and connecting people!
We thank the secretary for their continuous support and for believing in the potential of coffee as one of Minas Gerais' greatest ambassadors to the world.
☕✨ The National Coffee Circuit has an incredible booth at Travel Next Minas 2026!
A space designed to connect people, destinations, and businesses, showcasing the full strength of coffee and the experiences that are part of our route. 🌱🤝
Today and tomorrow, at Expominas, our team is welcoming guests, authorities, and tourism professionals to share projects, create connections, and strengthen new opportunities.
If you're around, come visit us! ☕💚
The National Coffee Circuit is present at Travel Next Minas 2026, one of the most important trade fairs in the sector, taking place today (12) and tomorrow (13) at Expominas, with a booth at the event. The CEO of the Circuit, Edgar Bessa, and the President of Fecitur, Tereza Lemos, are welcoming guests and authorities at the booth to present the projects developed by the Circuit.
The Circuit's participation in the event strengthens the connection between coffee production, technology, and the cultural identity of the route for tourism professionals. Travel Next Minas is expected to gather more than 7,000 tourism professionals and around 900 brands, including tour operators, airlines, hotel chains, destinations, and technology companies.
Follow our coverage of the event and visit our booth.
#Travel Next Minas #tourism #coffee #business #Tuesday
🐎☕ National Coffee Circuit President, Edgar Bessa, was present at the National Mangalarga Marchador Horse Exposition in Belo Horizonte, one of the most important events in Brazilian agribusiness and horse breeding.
On the occasion, Edgar was invited to lunch with the former Governor of Goiás and presidential pre-candidate, Ronaldo Caiado, to present the initiatives of the National Coffee Circuit.
Moments like these strengthen connections, promote dialogue, and reinforce the importance of unity between different segments that drive Brazil's development.
# National Coffee Circuit # Mangalarga Marchador # Agribusiness # Networking
In the heart of the Cerrado Mineiro region, Patrocínio is one of the cities that stands out for its production of specialty coffees recognized both within and outside the country.
With technology, sustainability, and producers passionate about what they do, Patrocínio transforms each harvest into a true quality experience.
Here, you can get to know and taste coffees from Fazenda São Bernardes, have sensory experiences at Alado Coffee, and visit the coffee plantations of Fazenda Semente. And these are just a few of the many stops that make Patrocínio an unmissable destination for coffee lovers.
Come discover why Patrocínio is a benchmark when it comes to excellent coffee and get to know everything this land has to offer at the National Coffee Circuit.
# National Coffee Circuit # Sponsorship
From farm to roast. From roast to your cup. ☕🌱
Before reaching you, coffee travels a path made of care, knowledge, and dedication. Each step, from cultivation to harvest, from drying to roasting, and finally, to tasting, passes through experienced hands and meticulous processes that preserve quality and reveal the best of each bean.
📍 On the National Coffee Circuit, you have the opportunity to experience this journey up close, meeting the producers, discovering the secrets of coffee cultivation, and immersing yourself in the aromas, flavors, and stories that make Brazilian coffee unique.
Come live this experience. The best coffee starts in the earth and ends in your cup.
#circuitonacionaldocafe
There are hands that cultivate more than crops. They cultivate hope, feed families, move cities, and bring stories to life with every harvest. 🌱
In coffee, each bean carries the care of those who wake before the sun, face the seasons, and transform the earth into life. It is the farmer who turns dedication into harvest and labor into legacy.
On this Farmer's Day, the National Coffee Circuit honors all those who, with courage and love for the land, strengthen one of Brazil's greatest treasures.
To you, who make coffee happen from planting to harvest, our gratitude and recognition.
Happy Farmer's Day!
# farmer # national coffee circuit # coffee
Have you heard of green coffee? It's the raw bean, which preserves its natural characteristics and brings the excellence of Brazilian coffee to various countries, in addition to supplying different industry segments.
Here in Minas Gerais, this tradition gains even more strength. The state is a world reference in the production and export of green coffee, uniting quality, innovation, and sustainability in every harvest.
📍And at the National Coffee Circuit, you'll get to know this story up close. In Monte Carmelo, Fazenda Santa Bárbara is an example of how tradition, technology, and care in production transform Minas Gerais coffee into an international benchmark.
Come discover the flavors, stories, and producers that make Brazil one of the biggest names in coffee worldwide.
📍 Discover the National Coffee Route and live this experience.
# National Coffee Circuit # Green Coffee # Minas Coffee
Visiting a coffee farm is experiencing coffee in its essence.
Here at the National Coffee Circuit, each farm opens its doors for a unique experience. You'll closely follow the stories of those who produce, learn about every step of the process, walk through the coffee plantations, smell the aroma of the beans, and discover why Brazilian coffee is recognized worldwide.
📍Among some of the destinations on our route are Família Sertão, in Carmo de Minas, a reference in specialty coffees, and Agro Nunes, in Patrocínio, where tradition, innovation, and quality go hand in hand.
And these are just some of the many farms that await you.
Immerse yourself in the aromas, flavors, and landscapes of the National Coffee Route and discover experiences that begin in the earth and end in your cup.
# National Coffee Circuit # Coffee Tourism
☕ In the heart of Alto Paranaíba, Campos Altos is one of the gems of Minas Gerais coffee farming. The climate, altitude, and care of the producers give rise to coffees that conquer palates inside and outside of Brazil, carrying the true flavor of Minas Gerais in the cup.
Among the city's highlights are brands like Café Campos Altos, Café Morada da Lua, and Bioma Café, which represent the excellence of local production. And they are just a few examples of a region full of producers who work daily to further elevate the quality of Brazilian coffee.
On the National Coffee Circuit, each city reveals a new aroma and a unique experience.
☕ Have you ever tried coffee from Campos Altos? Tell us in the comments!
# Cities on the Circuit # Campos Altos
☕ Have you noticed that some coffees have more intense aromas, sweeter flavors, and a completely different experience in the cup? This happens because each coffee undergoes a classification that assesses its quality. 😋
In Brazil, ABIC establishes criteria that help consumers identify the beverage's standard, while specialty coffees follow the international evaluation of the SCA.
And when it comes to quality, Minas Gerais stands out as one of the world's top references. From the mountains of Southern Minas to the Cerrado Mineiro, passing through Três Pontas and other producing regions, coffees are born that win awards and delight palates.
➡️ Swipe to learn about coffee categories, understand their differences, and discover some Minas Gerais farms that are benchmarks for excellence.
Knowledge is also part of the experience of enjoying good coffee.
# National Coffee Circuit # Coffee # Specialty Coffees
☕🤝🏼The National Coffee Circuit continues to strengthen connections that drive the development of Brazilian coffee farming.
📍During Expotrês, our fair booth gained even more relevance with the presence of Vinicius Fonseca, an Emater MG employee, reinforcing the importance of technical assistance and rural extension for increasingly sustainable and innovative production.
Seeing Emater and CREA Minas walking side by side symbolizes the union of knowledge, technology, and commitment to those in the field.
After all, the National Coffee Circuit believes that strengthening agribusiness means valuing those who make a difference every day. And quality coffee only comes from the dedication of producers, and the work of professionals who guide, research, and build solutions for the sector.
# National Coffee Circuit # ExpoTrês # Coffee Farming
Sponsors, cooperatives and partners
