The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
☕🌱 The National Coffee Circuit celebrates the voice of Carmen Lúcia, known as Ucha, director of Paiol and president of the Brazil Specialty Coffee Association (BSCA). She translates one of our greatest purposes, which is to take Brazilian coffee further and further, without losing the connection with those who make it all happen.
Opening the farm gates, meeting the producers, and experiencing each step firsthand is also a way to value our coffee and the people who make it such a special product.
It is about connecting territories, producers, experiences, and the world through a passion that fits in a cup. 🤎
# National Coffee Circuit # Brazilian Coffee # Specialty Coffees
☕💧In the heart of southern Minas Gerais, São Lourenço enchants visitors with its combination of nature, tradition, and experiences that invite you to slow down. Known for its mineral and thermal waters, the town also holds history and landscapes that deserve to be experienced.
Here, you can embark on a journey through history at the Railway Station, view the city from a new angle on a hot air balloon ride, and, of course, dive into the world of coffee. At Uniques Café, the experience goes beyond the cup: it is an opportunity to discover aromas, flavors, and stories that reveal the richness of coffee culture in Minas Gerais.
São Lourenço is like this: a gathering of waters, coffee, flavors, and experiences.
☕💧 Come discover São Lourenço through the National Coffee Circuit.
#NationalCoffeeCircuit #São Lourenço #CoffeeTourism
📈 Coffee prices are on the rise and you, as a producer, need to pay attention. 🔎
☕️Fears of the impacts of El Niño—a climate phenomenon that could affect production conditions—are already influencing the market. Arabica coffee prices rose by 4.58% in New York, reflecting concerns about the supply situation.
📊 According to data from Cooxupé, the price of a 60-kg bag reached R$ 1,901.
And we know that for those who produce coffee, following these movements is essential.
Market information is also a tool for making decisions, planning production, and understanding opportunities.
📍The National Coffee Circuit closely monitors the sector's main movements to keep producers and the entire coffee chain well-informed. ☕🌱 Follow us and stay on top of EVERYTHING happening in the coffee market.
#national coffee circuit #coffee #coffee farming #coffee producer #coffee market
☕🌿 The National Coffee Circuit has gained a new chapter in Monsenhor Paulo!
During the historic 10th edition of the Monsenhor Paulo Ecotrail, held last Sunday (16), we celebrated the arrival of the Circuit to the city.
The definitive landmark of the National Coffee Circuit will soon be inaugurated, creating a new reference point for those traveling the region's trails and paths in search of experiences that connect coffee, nature, and tourism.
The future installation will be an invitation for cyclists, runners, hikers, and visitors to learn a little more about Monsenhor Paulo's coffee-growing strength and identity.
Our thanks to the City Hall of Monsenhor Paulo and everyone who was part of this moment. 🌱
Because around here, coffee also meets the road, nature, and new experiences. ☕🚴♀️🥾
#NationalCoffeeCircuit #monsenhorpaulo #coffeetourism
☕✨ Our gratitude to Rúbia Coser, CEO of Travel Next Minas, for the partnership, trust, and space dedicated to the National Coffee Circuit during Travel Next Minas 2026.
Having our project present at such a relevant event for the tourism industry was a special opportunity to showcase our route, celebrate coffee, and, above all, create new connections and possibilities for tourism.
✨ We congratulate the entire team on holding an event that drives the sector, brings destinations and professionals closer together, and strengthens Minas Gerais as a reference in Brazilian tourism. Much success to future projects, and may this partnership continue to contribute to an increasingly strong tourism industry full of opportunities in Minas and throughout Brazil. 🌱🤝☕
# National Coffee Circuit # Travel Next Minas # Tourism
☕✨ What days! How many connections!
Last week, the National Coffee Circuit had the pleasure of participating in Travel Next Minas 2026, at Expominas, one of the major gatherings in the tourism trade. The event brought together professionals, brands, and destinations to strengthen tourism through networking, experiences, and business generation.
✨At our booth, we experienced moments of great exchange, presented our project, and celebrated coffee, our partners, and everyone who believes in the strength of this route. Now, enjoy some highlights from this experience, which made us even more certain that connecting people, destinations, and opportunities also means strengthening Brazilian coffee. 🌱🤝
📍Come with us! Learn more about the National Coffee Circuit and discover everything our route has to offer. ☕💚
# National Coffee Circuit # Travel Next Minas # Tourism
The CEO of the National Coffee Circuit, Edgar, attended Travel Next and presented the Circuit project to the Deputy Secretary of Tourism of Rio Grande do Sul, Cláudia Mara Borges Rosa.
The initiative aims to bring Rio Grande do Sul closer to the beauties, flavors, and experiences of Brazilian coffee, strengthening tourism, gastronomy, and new business opportunities.
Check out Edgar's interview with the Deputy Secretary of Tourism of Rio Grande do Sul.
#Tourism #Coffee #Rio Grande do Sul #Business #Coffee National Circuit
We had the honor of receiving the visit of Leônidas Oliveira, Secretary of Tourism and Culture of the Government of Minas Gerais, at the National Coffee Circuit booth during Travel Minas 2026.
During the meeting, we shared experiences about the strength of our coffee and discussed the fundamental role of specialty coffee in promoting our culture and strengthening tourism in Minas Gerais. It is the aroma of our land conquering new spaces and connecting people!
We thank the secretary for their continuous support and for believing in the potential of coffee as one of Minas Gerais' greatest ambassadors to the world.
☕✨ The National Coffee Circuit has an incredible booth at Travel Next Minas 2026!
A space designed to connect people, destinations, and businesses, showcasing the full strength of coffee and the experiences that are part of our route. 🌱🤝
Today and tomorrow, at Expominas, our team is welcoming guests, authorities, and tourism professionals to share projects, create connections, and strengthen new opportunities.
If you're around, come visit us! ☕💚
The National Coffee Circuit is present at Travel Next Minas 2026, one of the most important trade fairs in the sector, taking place today (12) and tomorrow (13) at Expominas, with a booth at the event. The CEO of the Circuit, Edgar Bessa, and the President of Fecitur, Tereza Lemos, are welcoming guests and authorities at the booth to present the projects developed by the Circuit.
The Circuit's participation in the event strengthens the connection between coffee production, technology, and the cultural identity of the route for tourism professionals. Travel Next Minas is expected to gather more than 7,000 tourism professionals and around 900 brands, including tour operators, airlines, hotel chains, destinations, and technology companies.
Follow our coverage of the event and visit our booth.
#Travel Next Minas #tourism #coffee #business #Tuesday
🐎☕ National Coffee Circuit President, Edgar Bessa, was present at the National Mangalarga Marchador Horse Exposition in Belo Horizonte, one of the most important events in Brazilian agribusiness and horse breeding.
On the occasion, Edgar was invited to lunch with the former Governor of Goiás and presidential pre-candidate, Ronaldo Caiado, to present the initiatives of the National Coffee Circuit.
Moments like these strengthen connections, promote dialogue, and reinforce the importance of unity between different segments that drive Brazil's development.
# National Coffee Circuit # Mangalarga Marchador # Agribusiness # Networking
In the heart of the Cerrado Mineiro region, Patrocínio is one of the cities that stands out for its production of specialty coffees recognized both within and outside the country.
With technology, sustainability, and producers passionate about what they do, Patrocínio transforms each harvest into a true quality experience.
Here, you can get to know and taste coffees from Fazenda São Bernardes, have sensory experiences at Alado Coffee, and visit the coffee plantations of Fazenda Semente. And these are just a few of the many stops that make Patrocínio an unmissable destination for coffee lovers.
Come discover why Patrocínio is a benchmark when it comes to excellent coffee and get to know everything this land has to offer at the National Coffee Circuit.
# National Coffee Circuit # Sponsorship
Sponsors, cooperatives and partners
