Be part of the National Coffee Circuit
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On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
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☕🤝 Partnerships that strengthen those who make coffee happen. Minas Gerais, the largest coffee producer in the world, has built its history on the work of thousands of producers who dedicate their lives to the countryside. And for many years, Emater-MG has worked closely with the sector, providing technical assistance and support to more than 320,000 rural producers throughout the state. 🌱
Now, this strength has been added to the National Coffee Circuit. In the video, Otávio Maia talks about the importance of this partnership, which was born to value producers, boost the market and expand opportunities for coffee from Minas Gerais, strengthening not only production, but also tourism and businesses linked to the bean.
When those who know the field join forces with those who believe in the future of coffee, new routes open up for Minas Gerais and Brazil. ☕✨ Thank you for your trust and partnership, let's go together!
#circuitonacionaldocafé #ematermg #cafémineiro #agromineiro #cafedobrasil parceriasquefortalecem turismocafeeiro orgulhodeminas
🌸☕ Women represent 43% of the world's agricultural workforce and help produce around half of the planet's food. Between crops, harvests and stories that span generations, they are the ones who turn dedication into food, care into the future and work into life.
👩🦳 Women who plant courage, water dreams and harvest hope. Women who make the earth bloom every day. 🌾
✨Our tribute on International Women's Day to all those who cultivate the world with their hands and hearts. 🌺
#women's day #women in agriculture #national coffee circuit #women in the countryside #cafedobrasil women's strength
🧀✨ The creator of the National Coffee Circuit, Edgar Bessa, was present at the launch of Emater-MG's book Queijos Artesanais de Minas, reinforcing that tradition, culture and production go hand in hand to strengthen agribusiness.
On the occasion, Edgar sat at the table alongside the Secretary of Agriculture, Thales Fernandes, the president of Fecitur, Teresa Lemos and the president of Emater-MG, Otávio Maia, as well as other leaders in the sector.
With more than 200 pages, the book covers 16 producing regions and reveals the stories of men and women who have turned artisanal cheese into a way of life. 📖
During the event, the consistent work that Minas Gerais has been doing to value and recognize its artisanal cheeses was highlighted, a movement that dialogues directly with the purpose of the National Coffee Circuit of praising those who produce, preserving traditions and generating development with identity.
☕️ Because whether it's coffee or cheese, Minas proves that excellence springs from the earth... and from the hearts of those who make it. 💛🧀
# national coffee circuit # artisanal cheeses #ematermg #agromineiro #minasgerais
☕✨ We've traveled roads that have given us discoveries and, in the rearview mirror, we're left with the stories that have given meaning to our journey.
Now we move on, ready to live new experiences, the kind that excite, connect and stay. In 2026, we wish you encounters guided by coffee flavors, aromas of hope and a reunion with our tradition in each city of the National Coffee Circuit.
We are waiting for you to continue this story. Happy 2026! ✨🤍
✨ May the aromas of coffee bring hope, warm encounters and awaken new stories and connections along the way.
🎄 Merry Christmas!
The award, which highlighted the specialty coffee from Ucha do Agro and the Araçu and Caxambu farms, which are part of the National Coffee Circuit, reaffirms the quality of our coffees and highlights the immense potential of the producers who make our land a benchmark.
This recognition praises not only the final product, but the entire journey: the care taken with cultivation, respect for the terroir and the daily dedication of those who believe in coffee as a legacy. In the video, producer and partner Ucha shares that this award is the result of more than 20 years of hard work, built on consistency, knowledge and commitment to excellence in coffee production.
An achievement that values people, strengthens the production chain and projects Brazilian coffee onto new horizons.
Come and discover the coffees of the National Coffee Circuit and discover the history, quality and strength of our origins in every cup.
#national coffee circuit #specialty coffee #Brazilian coffee
☕✨ When dedication turns into excellence, the world feels it in the cup. ☕️ With a historic score of 93.2 points, young producer João Pedro Emerick Ramos, just 24 years old, won the title of best coffee in Minas Gerais for the 2025 harvest, a recognition that reflects love, care and work done bean by bean. ✨
⛰️Produzido in the traditional region of Matas de Minas, in Alto do Jequitibá, the winning coffee carries more than technique: it carries history, family and purpose. A blend treated with precision, altitude, time and sensitivity, resulting in a balanced drink with striking notes and a unique identity.
🍃This achievement is not a one-off, it represents the extraordinary quality of Minas Gerais producers, who take Brazilian coffee to international levels.
🏆 And that's exactly what the National Coffee Circuit values: the best coffees in Brazil, the people behind them and the route that connects origin, culture and excellence from the countryside to the world. 🌍☕
#cafemeiro #cafésespeciales #qualidadedocafé #orgulhodeMinas #produtoresdocafé #circuitonacionaldocafé #cafédobrasil #coffeelovers
Our route goes far beyond coffee. ☕✨ It embraces the riches that Minas and São Paulo produce with mastery, and one of them is the world of wineries, which grows, enchants and reveals unique flavors of our territory. 🍇🌄
In various regions, producers and farms combine two of Minas Gerais' passions: specialty coffees and high-quality wines. A combination that exudes aroma, tradition and experiences that remain in the memory. We've selected some unmissable destinations for you to visit and be enchanted by, check them out!
🍷 Chuá Farm & Casa Bruxel
Coffee and wine share the same story, with charming sensory experiences.
🍇 Maria Maria wines
A benchmark winery that translates the terroir of Minas Gerais into award-winning labels.
🍾 Bárbara Eliodora Winery
Landscapes, tradition and wines that celebrate our identity.
🌿 Black Mamba Lofts Farm
A refuge that combines coffee, nature and a cozy stay, perfect for experiencing special moments.
Our route is made up of the flavors, stories and riches that Minas reveals at every stop. Get ready to get to know each destination on our route, the National Coffee Circuit is also an invitation to toast the best of our land.
#circuitonacionaldocafé #vinhominas #cafémineiro #rotadocafé #vinícolasdeminas #turismoogastronômico #experiênciasminas
🌄 São Gotardo awaits you! ✨An enchanting stop for those who want to immerse themselves in our National Coffee Circuit and live experiences that awaken all the senses. ☕️
Here, tradition, history, flavors and aromas come together in perfect harmony, making the city a true cradle of Minas Gerais coffee culture.⛰️
📋 To make your visit even more special, we've selected some must-see attractions:
🌱 Cerca Velha Farm
Get to know, explore and taste the delicious Arabica coffee produced with the utmost care. A tour that connects you to the essence of the countryside, the terroir and the unmistakable aroma of coffee from Minas Gerais.
🍽️ Delícias da Terra Restaurant
Mineiridade at the table! Flavors that embrace, tradition that thrills and dishes that reflect the strength of local gastronomy.
☕ Café São Gotardo
Try it and fall in love. A must for those who want to experience the quality that places the city among the great names in coffee.
🍓 Strawberry Farm Tour
A sweet, light and striking experience, perfect for those who want to connect with local produce and enjoy unique moments.
🧀 Minas Cabra cheese
Delight yourself with an unmistakable taste, produced with technique, history and tradition.
🏨 Hotel São Gotardo
After all, your stay deserves to be as special as the roads you travel.
Come feel, experience and be enchanted by São Gotardo. The National Coffee Circuit invites you to discover every detail of this land that breathes coffee tradition and aroma.
#circuitonacionaldocafé #sãogotardo #cafémineiro #turismoodeminas
☕️Para who are passionate about coffee, true coffee lovers, and want to turn curiosity into knowledge, AUnique Café offers in-person and online courses that combine practice, technique and a lot of immersion in the world of specialty coffees. 🍃
📍 Among the options are free and introductory courses, ideal for those who want to begin to understand the bean, the preparation and the whole process behind a perfect cup. The content ranges from coffee fundamentals to essential notions for those who want to evolve in the sensory world.🤍
📚 The Academia do Café, in Belo Horizonte, is a national benchmark for those looking to deepen their knowledge in a serious and applied way.
🗓️ And in December, it is coming up with a special program for those who want to raise their level in the preparation of specialty coffees.
For those outside Beagá, the Academy also offers online training, such as the Extraction without Secrets course, designed to teach you, step by step, how to prepare a specialty coffee with a coffee shop flavor at home, without complications and without waste.
📍For prices, vacancies, details or to guarantee your registration:
👉 Unique Cafés courses
https://ead.uniquecafes.com.br/
👉 Coffee Academy
www.academiadocafe.com.br/academia
☕🌍 Brazil is about to take its world leadership in Arabica coffee even further! Minas Gerais is getting ready to welcome one of the most ambitious projects in the history of coffee growing: Jacurutu Coffee, which will be the largest individual Arabica coffee farm in the world, located in João Pinheiro, in the northwest of Minas Gerais.
With 5,500 hectares irrigated by central pivots and drip irrigation, the project brings together innovation, technology and an investment of R$ 1.05 billion to transform the region into a new center of excellence. The initiative brings together the strength of Eldorado Terra, Santos & Dias and Ruiz Coffees, consolidating a milestone for the entire sector. Learn about some of the project's differentials:
🌱 Initial planting of 600 hectares planned for 2026.
🌱 Projected to reach 2.6 million bags in up to 10 years.
🌱 Water structure with reservoirs totaling 240 hectares of water.
Jacurutu Coffee was born to be an international reference, reinforcing the strength of Minas Gerais, boosting the economy and showing the world the power of our coffee growing.
The future of coffee is on the move, and it's growing here, on Minas Gerais soil, where the National Coffee Circuit brings to life the route that projects Brazil to the world. ☕✨
#caféineiro #arabica #jacurutocoffee #joaopinheiromg #agrodeminas #caféespecial #inovação #cafeicultura #minasliders #rotadocafé #orgulhodeMinas
☕✨ We happily celebrate the inauguration of yet another landmark on our National Coffee Circuit. Now in our beloved Três Pontas, a land of tradition, coffee and the living history of Minas Gerais. ✨
This moment is the materialization of a project that values culture, strengthens tourism, boosts business and reveals to Brazil the power of our coffee-growing cities.
🌟 We would like to thank all our supporters and partners who are working with us to build this legacy.
Our special thanks go to the Mayor of Três Pontas for all his support and to our sponsor Eletrobrás, who made this inauguration possible. Together, we are leaving a mark that inspires and transforms.
🌿Três Pontas now shines even brighter on the National Coffee Circuit, connecting tradition, quality and opportunities for everyone. Because when the productive sector comes together, coffee gains even more flavor, strength and presence in the world. ☕💚
1TP5Circuit of coffee #rêspontas #cafémineiro #cafécultura #turismoocafeeiro #rotadocafé #marcocafeeiro #eletrobrás
