The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
✨ May the aromas of coffee bring hope, warm encounters and awaken new stories and connections along the way.
🎄 Merry Christmas!
The award, which highlighted the specialty coffee from Ucha do Agro and the Araçu and Caxambu farms, which are part of the National Coffee Circuit, reaffirms the quality of our coffees and highlights the immense potential of the producers who make our land a benchmark.
This recognition praises not only the final product, but the entire journey: the care taken with cultivation, respect for the terroir and the daily dedication of those who believe in coffee as a legacy. In the video, producer and partner Ucha shares that this award is the result of more than 20 years of hard work, built on consistency, knowledge and commitment to excellence in coffee production.
An achievement that values people, strengthens the production chain and projects Brazilian coffee onto new horizons.
Come and discover the coffees of the National Coffee Circuit and discover the history, quality and strength of our origins in every cup.
#national coffee circuit #specialty coffee #Brazilian coffee
☕✨ When dedication turns into excellence, the world feels it in the cup. ☕️ With a historic score of 93.2 points, young producer João Pedro Emerick Ramos, just 24 years old, won the title of best coffee in Minas Gerais for the 2025 harvest, a recognition that reflects love, care and work done bean by bean. ✨
⛰️Produzido in the traditional region of Matas de Minas, in Alto do Jequitibá, the winning coffee carries more than technique: it carries history, family and purpose. A blend treated with precision, altitude, time and sensitivity, resulting in a balanced drink with striking notes and a unique identity.
🍃This achievement is not a one-off, it represents the extraordinary quality of Minas Gerais producers, who take Brazilian coffee to international levels.
🏆 And that's exactly what the National Coffee Circuit values: the best coffees in Brazil, the people behind them and the route that connects origin, culture and excellence from the countryside to the world. 🌍☕
#cafemeiro #cafésespeciales #qualidadedocafé #orgulhodeMinas #produtoresdocafé #circuitonacionaldocafé #cafédobrasil #coffeelovers
Our route goes far beyond coffee. ☕✨ It embraces the riches that Minas and São Paulo produce with mastery, and one of them is the world of wineries, which grows, enchants and reveals unique flavors of our territory. 🍇🌄
In various regions, producers and farms combine two of Minas Gerais' passions: specialty coffees and high-quality wines. A combination that exudes aroma, tradition and experiences that remain in the memory. We've selected some unmissable destinations for you to visit and be enchanted by, check them out!
🍷 Chuá Farm & Casa Bruxel
Coffee and wine share the same story, with charming sensory experiences.
🍇 Maria Maria wines
A benchmark winery that translates the terroir of Minas Gerais into award-winning labels.
🍾 Bárbara Eliodora Winery
Landscapes, tradition and wines that celebrate our identity.
🌿 Black Mamba Lofts Farm
A refuge that combines coffee, nature and a cozy stay, perfect for experiencing special moments.
Our route is made up of the flavors, stories and riches that Minas reveals at every stop. Get ready to get to know each destination on our route, the National Coffee Circuit is also an invitation to toast the best of our land.
#circuitonacionaldocafé #vinhominas #cafémineiro #rotadocafé #vinícolasdeminas #turismoogastronômico #experiênciasminas
🌄 São Gotardo awaits you! ✨An enchanting stop for those who want to immerse themselves in our National Coffee Circuit and live experiences that awaken all the senses. ☕️
Here, tradition, history, flavors and aromas come together in perfect harmony, making the city a true cradle of Minas Gerais coffee culture.⛰️
📋 To make your visit even more special, we've selected some must-see attractions:
🌱 Cerca Velha Farm
Get to know, explore and taste the delicious Arabica coffee produced with the utmost care. A tour that connects you to the essence of the countryside, the terroir and the unmistakable aroma of coffee from Minas Gerais.
🍽️ Delícias da Terra Restaurant
Mineiridade at the table! Flavors that embrace, tradition that thrills and dishes that reflect the strength of local gastronomy.
☕ Café São Gotardo
Try it and fall in love. A must for those who want to experience the quality that places the city among the great names in coffee.
🍓 Strawberry Farm Tour
A sweet, light and striking experience, perfect for those who want to connect with local produce and enjoy unique moments.
🧀 Minas Cabra cheese
Delight yourself with an unmistakable taste, produced with technique, history and tradition.
🏨 Hotel São Gotardo
After all, your stay deserves to be as special as the roads you travel.
Come feel, experience and be enchanted by São Gotardo. The National Coffee Circuit invites you to discover every detail of this land that breathes coffee tradition and aroma.
#circuitonacionaldocafé #sãogotardo #cafémineiro #turismoodeminas
☕️Para who are passionate about coffee, true coffee lovers, and want to turn curiosity into knowledge, AUnique Café offers in-person and online courses that combine practice, technique and a lot of immersion in the world of specialty coffees. 🍃
📍 Among the options are free and introductory courses, ideal for those who want to begin to understand the bean, the preparation and the whole process behind a perfect cup. The content ranges from coffee fundamentals to essential notions for those who want to evolve in the sensory world.🤍
📚 The Academia do Café, in Belo Horizonte, is a national benchmark for those looking to deepen their knowledge in a serious and applied way.
🗓️ And in December, it is coming up with a special program for those who want to raise their level in the preparation of specialty coffees.
For those outside Beagá, the Academy also offers online training, such as the Extraction without Secrets course, designed to teach you, step by step, how to prepare a specialty coffee with a coffee shop flavor at home, without complications and without waste.
📍For prices, vacancies, details or to guarantee your registration:
👉 Unique Cafés courses
https://ead.uniquecafes.com.br/
👉 Coffee Academy
www.academiadocafe.com.br/academia
☕🌍 Brazil is about to take its world leadership in Arabica coffee even further! Minas Gerais is getting ready to welcome one of the most ambitious projects in the history of coffee growing: Jacurutu Coffee, which will be the largest individual Arabica coffee farm in the world, located in João Pinheiro, in the northwest of Minas Gerais.
With 5,500 hectares irrigated by central pivots and drip irrigation, the project brings together innovation, technology and an investment of R$ 1.05 billion to transform the region into a new center of excellence. The initiative brings together the strength of Eldorado Terra, Santos & Dias and Ruiz Coffees, consolidating a milestone for the entire sector. Learn about some of the project's differentials:
🌱 Initial planting of 600 hectares planned for 2026.
🌱 Projected to reach 2.6 million bags in up to 10 years.
🌱 Water structure with reservoirs totaling 240 hectares of water.
Jacurutu Coffee was born to be an international reference, reinforcing the strength of Minas Gerais, boosting the economy and showing the world the power of our coffee growing.
The future of coffee is on the move, and it's growing here, on Minas Gerais soil, where the National Coffee Circuit brings to life the route that projects Brazil to the world. ☕✨
#caféineiro #arabica #jacurutocoffee #joaopinheiromg #agrodeminas #caféespecial #inovação #cafeicultura #minasliders #rotadocafé #orgulhodeMinas
☕✨ We happily celebrate the inauguration of yet another landmark on our National Coffee Circuit. Now in our beloved Três Pontas, a land of tradition, coffee and the living history of Minas Gerais. ✨
This moment is the materialization of a project that values culture, strengthens tourism, boosts business and reveals to Brazil the power of our coffee-growing cities.
🌟 We would like to thank all our supporters and partners who are working with us to build this legacy.
Our special thanks go to the Mayor of Três Pontas for all his support and to our sponsor Eletrobrás, who made this inauguration possible. Together, we are leaving a mark that inspires and transforms.
🌿Três Pontas now shines even brighter on the National Coffee Circuit, connecting tradition, quality and opportunities for everyone. Because when the productive sector comes together, coffee gains even more flavor, strength and presence in the world. ☕💚
1TP5Circuit of coffee #rêspontas #cafémineiro #cafécultura #turismoocafeeiro #rotadocafé #marcocafeeiro #eletrobrás
☕ The power of Minas Gerais coffee awarded 🌟 Specialty coffees from Minas Gerais shone at the Cup of Excellence Brazil 2025, showing the world the full potential of our coffee route. The award is promoted by the Brazilian Specialty Coffee Association (BSCA) and attests to the quality of the country's beans worldwide.
🤍Minas dominated in all categories: Experimental, Wet and Dry. In the Experimental category, Fazenda Rio Verde, in Mantiqueira de Minas, won first place with the Geisha variety, with an impressive 91.68 points. In the Wet category, the winner was the Arara coffee from Fazenda Água Limpa, in the Cerrado Mineiro, with 91.37 points. In the Dry Route section, the highlight was Fazenda Aracaçu, in Três Pontas, in the south of Minas Gerais, with an Arara scoring 90.79 points.
This recognition reaffirms: our route and the quality of our production underpin the excellence of Brazilian coffee. ✨
☕️Se you also love quality coffee, keep an eye on our National Coffee Circuit, the future holds even more incredible flavors for you to immerse yourself in on our route.
#caféineiro #caféespecial #cupofexcellence #orgulhominas #caféacional #coffeepassion #rotadocafé #saboresdeminas
☕ On November 14, Monte Carmelo will host the 2nd Meeting of the National Coffee Circuit, a special meeting to strengthen the future of our coffee. 🍃
It will be a time to define new steps, plan actions and boost tourism, trade and local agribusiness.
📍 At 9 a.m., we'll have a meeting with the representatives of the cities taking part in the route to line up the next stages of the Circuit.
At 2pm, the meeting will be with hoteliers, producers and the gastronomic center of Monte Carmelo, reinforcing the collective commitment to the local economy.
Come and be part of this movement that strengthens coffee, the culture we love. 💚☕️
📅 Friday, November 14th
📍 UNIFUCAMP Meeting Room
#national coffee circuit #montecarmelomg #cafemeiro #cafécultura #turismoocafeeiro
☕✨ Located in the heart of Minas Gerais, Formiga is a city that carries in the aroma of coffee the flavor of tradition and the warmth of Minas Gerais hospitality.
With an economy marked by agribusiness and coffee production that stands out for the quality and care taken with each bean, Formiga is a proud member of the National Coffee Circuit and a must-see for those who love history, culture and, of course, a good cup of coffee.
It's an honor to have Formiga as part of this circuit that values the work of producers and celebrates the essence of Brazilian coffee. Check out some tips we've put together for you and discover unique experiences to feel, taste and experience the best of our coffee.
Café Centenário: One of the region's proudest products, with beans that carry the perfect balance between aroma and intensity. A brand that translates the essence of coffee from Minas Gerais and wins over connoisseurs inside and outside the country.
🌿 Fazenda Vista Alegre: A benchmark in exports, the farm is a true rural refuge, where coffee is grown with love and respect for the land. A visit to the farm is a plunge into the origins of production and the charm of country life.
🌾 Da Terra Café: Cafeteria offering delicacies that harmonize with coffee and all the richness of Minas Gerais cuisine.
#circuitonacionaldocafé #formigamg #cafémineiro #turismoocafeeiro #saboresdeminas #cafécultura #expocafé #amocafé
It is with joy that we celebrate the partnership between the Monsenhor Paulo City Hall and the National Coffee Circuit, a meeting that unites tradition, work and the taste of new opportunities.☕
With the support of Mayor Dr. Flaviano, the city is taking an important step towards a project that promises to boost the economy, strengthen culture, enhance gastronomy and inspire local tourism. More than a partnership, it is the start of a movement that recognizes the strength of those who cultivate, transform and believe in the potential of coffee to generate development and regional pride.
🚩Monsenhor Paulo is now part of this great story that the National Coffee Circuit has the pleasure of writing, bean by bean, with each partner city. 🌱
#circuitonacionaldocafe #marco #cafe #cidadesmg #turismo #economia #negócios
Sponsors, cooperatives and partners
