The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
☕✨ O Marco do Circuito Nacional do Café simboliza a união entre tradição, cultura e turismo, conectando as cidades que fazem parte da rota do café e valorizando o trabalho dos produtores que constroem, todos os dias, a história desse grão que é orgulho de Minas e do Brasil.
📍Com alegria, vamos lançar o monumento na cidade de Três Pontas, nesta sexta-feira, 7 de novembro, às 18h30, em um evento especial no Sambódromo Jaime de Abreu. A instalação oficial do Marco acontecerá na próxima semana, no dia 14 de novembro, em um ponto simbólico da cidade que representa o caminho histórico do escoamento do café mineiro. 🌱
✨A celebração acontece em paralelo a dois grandes eventos que prometem movimentar a cidade: o 1º Encontro de Motociclistas de Três Pontas 🏍️ e o Prepara UAI Gastronomia 🍴, que traz toda a riqueza e o sabor da culinária mineira.
📍 Não fique de fora! Participe dos eventos, de 7 a 9 de novembro
📍Sambódromo Jaime de Abreu
#circuitonacionaldocafe #trespontas #cafeminasgerais #rotadocafe
☕✨ The aroma of coffee and the pride of Minas Gerais come together in a historic moment: the city of Três Pontas will host the second landmark of the National Coffee Circuit, consolidating its leading role in coffee-growing and experience tourism. The inauguration will take place on November 7 at 6:30 p.m. in the Jaime de Abreu Sambódromo and promises to move the whole city.
For the creator of the Circuit, Edgar Bessa, and federal deputy Diego Andrade, author of the law that gave rise to the project, the installation of the landmark in Três Pontas represents recognition of the strength of Minas Gerais coffee and the strengthening of a route that unites history, culture and regional development. Both emphasize that the National Coffee Circuit values the producer, boosts tourism and creates new economic opportunities for the south of Minas Gerais.
The event will take place alongside a special program in the city, with the 1st Três Pontas Motorcycle Meeting and Prepara UAI Gastronomy 🍴🏍️
🌱 A new page in the history of Brazilian coffee begins here.
#circuitonacionaldocafe #trespontas #cafeminasgerais #rotadocafe #turismoocafeeiro #cafecultura #cafebr #minasgerais #orgulhodeMG #cafedobrasil
Some people see coffee as just a drink.
But there's much more than flavor in each grain, there's memory, affection and inspiration. ☕✨
Coffee is the raw material for experiences: it awakens the senses, perfumes stories and reinvents itself in new forms of pleasure.
An example of this is Kapeh, a company from the south of Minas Gerais, which transforms coffee into care and well-being. In its lines of cosmetics, moisturizers, soaps, shampoos and fragrances, green coffee extract is the protagonist of a routine that awakens the body and the sense of smell.
Rocca's dulce de leche with coffee, produced in Pouso Alegre, combines milk, sugar and coffee from the south of Minas in a creamy texture with a deep flavor, a hug in dessert form.
These examples show how coffee unfolds: as creaminess in the body, fragrance that envelops and memory that revives when you close your eyes and take a deep breath. 🍃
📍And in the end, all these flavors, aromas and memories invite you to enter the great stage of the National Coffee Circuit, where coffee is king. 👑
#coffee #suldeminas #sensory experiences #first product #memory #tasting #toasting coffee #oasting coffee #toasting coffee
Monte Carmelo, where coffee is more than tradition, it's identity.
Right in the heart of the Cerrado Mineiro, the city is a national benchmark for quality, technology and passion for coffee.
Between mountains, farms and scents that waft through the air, Monte Carmelo holds stories of families, harvests and conquests.
We've selected some tips for you to connect with this land that breathes coffee:
🚜 Agrocafé Rally, get to know and fall in love with the strength and unity that comes from the countryside.
☕ Savor the delights of beans milled in our land.
🌱 Explore our coffee plantations at Fazenda Três Meninas and Fazenda Santa Bárbara, and be enchanted by the whole process of production, planting and harvesting.
🧀 Get ready to taste the deliciousness of Carranca cheeses, the perfect combination of coffee and the flavors of Minas Gerais.
📍Live this experience and others on the National Coffee Circuit and discover the flavor that comes from the earth and goes straight to the heart. ❤️
#circuitonacionaldocafé #cafémineiro #montecarmelo #cafédobrasil #cafécerrado #cafegourmet #cafécultura #amocafé #coffeelovers #minasgerais
☕✨ What type of coffee are you? From the bean to the aroma, every coffee has a story to tell.
There are those who prefer the softness of Arabica beans, with their sweet and floral notes. Others are enchanted by the intensity of robusta, strong and striking.
☕️Tem there are still those who seek gourmet perfection, where every detail matters,
or the purity of organic, which carries the flavor of the earth and of care.
🌱 Whatever your favorite flavor, at the National Coffee Circuit, every cup is an experience, an invitation to discover the bean that suits you.
#cafebr #circuitonacionaldocafé #cafearabica #caferobusta #cafegourmet #caféorgânico #amocafé #cafecultura #cafédobrasil #cafeteria #coffeelovers
Among the mountains of southern Minas Gerais, the aroma of coffee mixes with Minas Gerais hospitality and the poetry of the roads. Três Corações is one of the most enchanting stops on the National Coffee Circuit and invites you to live experiences that awaken the senses. 🌿
🌾 Take a closer look at the magic of farming at Fazenda do Lobo, where growing coffee is a true act of love for the land. Walk through the coffee plantations, smell the flowers and taste the special coffee produced right there, freshness and authenticity in every sip.
🍰 At Cafeteria Grão da Terra, take a break to taste regional delicacies and award-winning coffees in a space that celebrates coffee flavor and culture with a lot of warmth.
🌱 Also get to know CarmoCoffe, a producer with a unit in the city that is an international reference in the export of selected beans, a pride of Minas Gerais that takes the best of our coffee to the world.
💛 Experience Três Corações, where every cup tells a story and every stop is an invitation to fall in love. Discover, feel and be enchanted by the infinite possibilities of the National Coffee Route.
#rotadocafé #circuitonacionaldocafé #trêscorações #cafeespecial #cafémineiro #cafédobrasil #viagemsabor #minasgerais
Between mountains and aromas that tell stories, Três Pontas shines in the National Coffee Circuit. Here, coffee isn't just a drink, it's culture, memory and experiences that delight all the senses. 🌱 And the city is one of the mandatory stops for you to experience the National Coffee Circuit!
We've selected some unmissable stops for you to experience the best of the city, check them out!
📍At @kapehoficial, an innovative cosmetics company, you'll discover all the power and vitality of coffee in its beauty products.
📍At the Caxambu & Aracaçu Farms (@caxambuearacacucoffee) owned by Ucha, a benchmark in Minas Gerais coffee, these farms are a must! Visit the plantations, get to know the roasting plant and feel up close the dedication that turns beans into excellence.
📍 @paiolcafeboutique, also owned by Ucha, is the perfect destination for gastronomic experiences: specialty coffees paired with cheese bread and typical delicacies, as well as getting to know the production behind the scenes.
📍At @fazenda.saodomingos, enjoy selected beans that reflect the soul of coffee production in Três Pontas.
Each visit is an invitation to learn, taste and be enchanted by the aroma, flavor and history that only Três Pontas has to offer. 🌄
✨ Plan your trip and come and live this unique experience! More details at circuitonacionaldocafe.com.br
#national coffee circuit #three-tops #caffeinated 1TP5Specialty coffees 1TP5Coffee tourism #cafedobrazil #rotaquetransforma
☕🌱 City halls, the National Coffee Circuit is growing, and we want your city to be part of this route that values the bean, the people and the stories that come from the land. 💚
📍More than an initiative, the Circuit is a movement of culture, tourism and development, connecting producers, entrepreneurs and travelers who love coffee.
🌾 If coffee is part of your municipality's identity, register your city and come and show Brazil the flavor, tradition and potential of your territory.
👉 Go to www.circuitonacionaldocafe.com.br and sign up!
Together, we will strengthen coffee tourism and turn coffee into unforgettable experiences.
#circuitonacionaldocafé #cafémineiro #turismoocafeeiro #prefeituras #cafedobrasil #culturaecafé #rotaquetransforma
☕✨ Coffee as a link between cities and opportunities!
The creator of the National Coffee Circuit, Edgar Bessa, met with representatives of the Rides Consortium at Monte Carmelo City Hall, in a meeting marked by dialogue and a vision of the future. 🌱
The city of Monte Carmelo is among the three largest coffee-producing cities in the region, with more than 43,700 tons produced, a true symbol of the strength and tradition of coffee in Minas Gerais. 🌾
During the meeting, Edgar emphasized the strategic importance of the city within the Circuit, highlighting its potential not only in production, but also in tourism, culture and the economic strengthening of the entire region.
The National Coffee Circuit continues to join forces, connect stories and value those who live coffee, from bean to cup. ☕💚
#circuitonacionaldocafé #montecarmelo #cafémineiro #turismoocafeeiro #cafedobrasil #rotaquetransforma #edgarbessa #consórriorides #agromineiro
🌍We want to celebrate the drink that unites us, inspires us, drives our dreams and makes Brazil a world reference: coffee.
☕️ More than just a cup, it carries stories, tradition, culture and the work of thousands of producers who turn dedication into flavor.
☕️Para we at Circuito believe that every day is a coffee day, which is why, in the week in which Interbqcional Coffee Day is celebrated, our tribute goes to those who plant, harvest, roast, prepare and share this passion with the world.
☕💚 Long live coffee! Long live those who are part of this chain of love and work!
#InternationalCoffeeDay #CaféNationalCircuit #CaféCulture 1TP5CaféTourism #CaféWithHistory #CaféIsBrazil #FromGrónToXícara #AmorForCoffee
🌐✨ The National Coffee Circuit now has a special space just for you! Our website is now live: www.circuitonacionaldocafe.com.br ☕💻
There you will find content that has been lovingly prepared to keep you up to date with everything: the news about the circuit, the full program and the attractions that will be part of this great route that celebrates Brazilian coffee.
🚀 Enter, discover and follow each chapter of this journey that connects tradition, culture and flavor.
👉 Go now and explore: www.circuitonacionaldocafe.com.br
#circuitonacionaldocafé #cafésdobrasil #cafémineiro #cafésespeciales #turismoocafeeiro
☕✨ Coffee from Minas Gerais continues to break new ground!
Edgar Bessa, cultural manager of the Coffee Circuit, was received by Belo Horizonte's new Secretary of State for Culture and Tourism, Secult, Bárbara Botega, to present the project that connects tradition, culture and development.
The secretary emphasized that "the best coffees are in Minas Gerais" and reaffirmed her support for the Circuit to further enhance this wealth that drives our history and economy.
During his visit, Edgar was accompanied by public defender Christiane Procópio. At the meeting, the gesture reinforced the importance of the collective commitment to strengthening tourism and coffee culture.
🌱 Minas is coffee, it's culture, it's the future. And together, we continue to build a route that makes Brazil proud and delights the world.
#Secult
#Café Circuit #Tourism #Culture #CaféMineiro #MinasGerais
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