The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
☕✨ A moment of recognition, culture, and appreciation for the cities that strengthen coffee tourism and tradition in Minas. We look forward to seeing you at the Delivery of the National Coffee Circuit Markers! 🤎
# National Coffee Circuit # Coffee Tourism # São Gonçalo dos Apucaí # Minas Gerais # Cultural Tourism
This Mother's Day, we celebrate those who turn simple moments into unforgettable memories. 💐
A mother is an embrace that welcomes, care that inspires, and love that is present in every detail.
It's where love comes to life, aroma, and flavor. ✨
Happy Mother's Day to all those who make the world sweeter, lighter, and full of affection. 💖
On the National Coffee Circuit, tourism gains aroma, flavor, and stories that are born from the land and arrive at the cup.
Each road traveled reveals unique landscapes, cultures, and experiences, connecting people to the cities that make coffee their identity and their pride.
From the coffee plantation to the freshly brewed coffee, each stop is an invitation to experience Minas Gerais in a more human, affective, and unforgettable way. ☕💚
Travel, discover, experience. Come live the National Coffee Circuit.
# National Coffee Circuit # Tourism # Minas Gerais Coffee # Experiential Tourism
☕✨ Another milestone proudly launched in Monte Carmelo. We lived a special moment with the inauguration of the National Coffee Circuit Landmark, celebrating the beginning of a new phase for tourism, business, and the entire coffee chain in the region. 🌱
The event was attended by the mayor of Monte Carmelo, Ricardo Ferreira, the secretary Maria Zizi, and the cultural creator of the Circuit, Edgar Bessa, reinforcing the importance of this union to strengthen coffee and generate new opportunities for the city.
Our special thanks to the partners who walk with us and make this project possible: Sicoob, Monte Carmelo City Hall, Cooxupé, and monteCCer. 🤝☕
More than a symbol, this landmark represents connection, development, and the future.
# National Coffee Circuit # Monte Carmelo # Café Mineiro # Agro
Some people wake up before the sun and transform the day into aroma.
These are hands that plant, care for, harvest, and with affection and effort, make a coffee that travels the world, carrying a little piece of Brazil in every cup. 🌍
Today is a day to recognize who is behind all of this.
Those who live in the countryside, who drive the market, who make coffee reach us every day.
🌱✨ Our tribute to every coffee worker. Because behind every bean, there's a beautiful story to celebrate! ✨
Happy Labor Day.
#diadotrabalhador #nationalcoffeecircuit #mineirocoffee #brazilcoffee #agro specialtycoffees prideofbrazil
☕🌍 Minas at the top of the world. Minas Gerais coffee crosses borders and conquers the planet, and behind this strength are cities that are true pillars of Brazilian exports.
From Varginha to Guaxupé, passing through Alfenas, Patrocínio, and Manhuaçu, all are part of the National Coffee Circuit and represent the strength that springs from our land.
They are responsible for a significant portion of the coffee that places Brazil at the world's leading position, bringing quality, history, and Minas Gerais identity to cups around the world.
✨ They are territories that transform coffee into development, pride, and global connection.
From Minas to the world, the coffee that is born here and conquers the world.
#nationalcoffeecircuit #minascafé #export #brazilcoffee
☕✨ Monte Carmelo is preparing to experience a special moment: the launch of the National Coffee Circuit Landmark, a symbol that goes beyond physical presence and represents the beginning of a new cycle of development for tourism, business, and the entire coffee chain in the region. 🌱🌍
The launch will take place next Monday, May 4th, at Matinha Park, at 4 PM. We look forward to seeing you there! 📍
An invitation to celebrate the strength of coffee, which moves people, transforms realities, and connects our region to the world.
☕💚 National Coffee Circuit, the route that values producers, drives experiences, and opens paths to the future.
#circuitonacionaldocafé #montecarmelo #cafémineiro #agro #turismocafeeiro cafedobrasil rotadocafé desenvolvimentoregional
☕🌄✨ The National Coffee Circuit is present where Minas Gerais tourism gains strength, visibility, and new opportunities. With joy, we participated in the Minas Travel Market, held by Fecitur, a strategic meeting that brought together the main players in the sector to boost tourism in the state's regions and generate connections that turn into business. 🤝🌱
Governance instances were present, reinforcing the importance of unity for regional development. Among them, the Coffee Mountain Circuit, bringing the best of coffee and experiences that translate the essence of these cities.
The cultural idealizer of the National Coffee Circuit, Edgar Bessa, was alongside the Secretary of Tourism Bárbara Botega and the President of Fecitur, Teresa Lemos, highlighting the role of Minas Gerais as one of the most complete destinations in the country, where culture, experiences, and business go hand in hand.
☕✨ And so, coffee continues to be one of the state's great differentiators, connecting territories, valuing culture, and opening paths for tourism and the economy.
#tourism #minasgerais #mtm2026 #fecitur #nationalcoffeecircuit experienceeconomy creativeeconomy tourismtrade
☕🌱✨ In the week we celebrate Earth Day, we invite you to return to the origin and feel what is born from it. In coffee, we call this terroir, which is the union of land, climate, altitude, and the hands that cultivate. It's what transforms each bean into a unique experience.
Discover the terroir and experience the flavor that comes from each land and each region of our Circuit. 🌍☕ From the comforting sweetness of Alto Paranaíba, to the smoothness of Triângulo Mineiro, through the richness of aromas in Sul and Sudoeste de Minas, to the balance of Mogiana Paulista, each place imbues its essence into the cup.
Celebrating the Earth is recognizing that coffee begins long before brewing. It begins with care, the right timing, and a connection with nature.
Because each cup carries a piece of the earth and many stories to tell.
#diadaterra #circuitonacionaldocafé #terroir #cafedobrasil #cafémineiro
A wonderful day in Monte Carmelo, with the podium celebrating achievements, and women who bring coffee with affection in every bean.
The launch of Marco and the Coffee Race were moments full of meaning, also celebrating the people behind it. The event brought together producers who presented the best of Minas Gerais' specialty coffees, beans that carry history, dedication, and care that starts on the farm and reaches the cup. 🌱💛
Our creator of the National Coffee Circuit, Edgar Bessa, was present, experiencing firsthand this richness of flavors and experiences born from our land.
We celebrate and value the strength of coffee women, hands that cultivate with care, harvest with attention, and transform each harvest into recognized quality.
Among the highlights, brands like Yala Café, Araras do Cerrado, MonCerrado, and Ykeura show how Minas Gerais coffee continues to gain space, taking our best from Minas to the world. ☕🌍
#National Coffee Circuit #Monte Carmelo #Minas Gerais Coffee #Specialty Coffees
☕✨ This past weekend, we experienced a historic milestone in Monte Carmelo. A moment of partnership between the National Coffee Circuit and the city, which now officially becomes part of this great route that celebrates Brazilian coffee. 🌱
The inauguration of the National Coffee Circuit Landmark symbolizes much more than a physical structure; it represents the realization of a project that ushers in a new era of opportunities for tourism, business, and the entire local coffee chain.
The Circuit is a system that connects territories and generates development through pillars such as tourism, gastronomy, culture, and business, strengthening everyone from producers to entrepreneurs, the hospitality sector, and all who are part of this ecosystem.
And with the installation of the landmark, this transformation gains even more strength: it signals, identifies, and positions the city within the route, showing everyone who passes through that Monte Carmelo is part of a national movement that values coffee and those who live by it.
A symbol that points the way… and opens doors to the future. ☕🌍
#circuitonacionaldocafé #montecarmelo #cafémineiro #turismocafeeiro
☕🌍 Today is a day to celebrate the strength of one of Brazil's greatest prides: our coffee.
The taste that is ours and that has conquered the entire world. Every second, more than 2,000 cups of coffee are consumed on the planet, and a significant portion of this volume comes from Brazil, the world's largest coffee producer and exporter. 🇧🇷
Millions of people are involved, from farm to cup, driving a chain that generates jobs, boosts tourism, strengthens gastronomy, and connects cultures. 🌱✨
And it's in this scenario that the National Coffee Circuit is born as a movement that values this power, connecting cities, stories, and experiences on a route that transforms coffee into development.
Every grain carries dedication.
Every cup, a story.
And each destiny, a new opportunity.
A toast to Brazilian coffee that moves the world and transforms lives.
#circuitonacionaldocafé #diadocafé #cafedobrasil #cafémineiro
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