The Circuit
The National Coffee Circuit is much more than a route.
It's a project that unites tradition, quality and authentic experiences around coffee. By connecting producing towns between Minas Gerais and São Paulo, the initiative values the territory, boosts rural tourism and celebrates the culture that springs from the earth and reaches the cup.
Its pillars are as solid as the ground that supports the coffee plantations: economic development, gastronomy, responsible tourism, sustainability, culture, tradition and historical appreciation. All this while respecting the environment and encouraging practices that take care of the present and sow the future.
There are paths that are part of the Coffee Circuit
The pillars of the Circuit
- Boosting business in the regionThis is done by providing direct support to producers and traders, promoting their products and services to entrepreneurs through events, fairs and cultural activities.
- Strengthening local commerce and servicesThis will increase the flow of visitors and opportunities, such as restaurants, inns, hotels, tourist transportation and guides.
- Generate jobs and income for residents and small entrepreneursand stimulating sustainable and inclusive growth at every point along the route.
Economic Development
- Strengthening the local production chainThis is a great way to promote typical products and benefit small, medium and large producers and farmers.
- Promoting regional gastronomycreating authentic sensory experiences that make the Coffee Route unique on the tourist scene.
- Encourage certification of local productswith the creation of quality seals that guarantee origin and add value.
- Holding gastronomic and cultural events in public spacesThis culminates in big celebrations in the squares, where local flavor and culture come together to delight locals and visitors alike.
Gastronomy
- Attracting visitors to experience the Coffee RouteThis is a great way to stimulate interest in cultural tourism and the living history of the cities involved.
- Encouraging experience tourismwith authentic experiences that connect people to flavors, landscapes and traditions. All of this integrates different travel styles: from ecotourism to wine tourism, from religious to gastronomic.
- Qualifying local communitieswith training in tourism and hospitality to turn hospitality into a differential.
- Holding sports and adventure eventsThese include races, cycling tours, quad trails, horseback riding and motorcycle meetings that take place between the cities, bringing together sport, nature and culture.
- Reveal the route's enchanting sceneryThis is a great way to promote natural landscapes and historical heritage that delight the eye and the soul.
- Create an agenda of attractions and events to move the Circuit, attract tourists and boost business.
Tourism
- Organize visits to historic farms, offering tastings, ecological trails, interactive workshops and experiences that reveal the tradition, history and essence of coffee.
Rural Tourism, Culture and Tradition
- The Coffee Route It is also a place of pilgrimage and spirituality, with pilgrimages that travel through the region's towns on journeys of devotion and inner connection.
Pilgrimages
- Trails, hiking, horseback riding and cycling in the middle of plantations provide well-being and adventure. Events such as "Coffee and Movement" feature themed runs and walks with coffee-based hydration stations. "The Bike and Quad Bike Route" includes strategic stops for tasting artisanal coffees. Take a deep breath and join this route.
Sports and Adventure
- Valuing culture local communities with training in tourism and hospitality.
- Create more opportunities jobs and new businesses.
- Encouraging sustainable practices such as environmental preservation, responsible use of natural resources, respect for biodiversity, social inclusion and conscious consumption, including at events.
Sustainability and Responsible Tourism
- Strengthening the region's cultural identityThis is a way of highlighting the historical heritage, traditions and ways of life of each city.
- Preserving memory and revitalizing historic spacesIt is also a way of giving new meaning to buildings, squares and landscapes that tell the story of coffee and the community.
- Awakening pride in belongingThis will help residents recognize the value of their culture and feel that they are an active part of this history.
- Protecting coffee's historical heritageand keeping alive the essence that has shaped the economy, architecture and way of life of the Circuit's cities.
Cultural and Historical Valorization
The Coffee Route
in Alto Paranaíba (MG)
mining towns
to the capital of São Paulo
in the Port of Santos
Do you know who experiences the benefits of the National Coffee Circuit?
Be part of the National Coffee Circuit
On the National Coffee Circuit, every stop has a story
"The National Coffee Circuit is here to further strengthen and enhance the largest coffee producing and selling region in the world. It's an opportunity to show Brazil and the world all the richness, tradition and quality that exist here, highlighting the strength of our culture and boosting new business and tourism."
Jacques Miari, the president of Cocatrel, highlights the transformative role of coffee: the strength of the bean, the striking aromas, the potential of our people and the real chance of attracting tourists from Brazil and around the world.
"The National Coffee Circuit is a valuable opportunity to show Brazil the strength of our sector. More than just a product, coffee is part of the culture, economy and daily life of our people. With this initiative, producing regions, cooperative members and the diversity of Brazilian coffees gain visibility. As with wines, cheeses and chocolates in other countries, Brazilian coffee also deserves to be celebrated, valued and recognized for its history, quality and social impact."
"Every day we think about how to offer the best coffee to the world, and the world is passionate about our coffee. Now, with the Circuit, we're opening the doors of our production units to Brazil and the world."
Author of the law that recognized the Rota do Café as the 14th National Monument, Diego helped get this symbolic and economic route that connects the producing farms of Minas Gerais to the Port of Santos off the ground, a path that reveals all the power of Brazilian coffee culture.
Featured posts
☕️ The National Coffee Circuit continues to gain form and presence in cities that have made coffee history.
New milestones are ready for installation in various municipalities, strengthening the Circuit's identity and expanding the connection between tourism, culture, tradition, and regional development.
Each frame represents much more than a landmark: it symbolizes a city's belonging to a route that values producers, entrepreneurs, cultural heritage, tourist experiences, and the strength of national coffee cultivation.
🌱 The expansion of the Circuit reaffirms the commitment to unite territories, promote destinations, and highlight the countless stories that are born around one of Brazil's greatest riches: coffee.
📍 Soon, more cities will receive their landmarks and further integrate into this grand journey of valuing Brazilian coffee.
#NationalCoffeeCircuit #CoffeeTourism #CoffeeOfBrazil #RegionalDevelopment
☕✨ The National Coffee Circuit was a true milestone of knowledge and unforgettable experiences!
It was an intense 3 days, full of learning, valuable exchanges, and meetings that further strengthen our sector and the entire coffee chain.
Our sincere thanks to every partner, supporter, and participant who was part of this creation. Special thanks to Cocatrel, the Municipality of Três Pontas, and all the entities and speakers who contributed with dedication to the success of the event at the Convention Center.
We continue together, boosting Brazilian coffee with unity and knowledge. 🌱☕
# National Coffee Circuit # Brazilian Coffee # Três Pontas
☕✨ Tourism and coffee go hand in hand in generating opportunities. And that's why partnerships like the one with Fecitur, represented by its president Teresa Lemos, are so important for strengthening the National Coffee Circuit. ✨
📹 Watch the video to see the chat between the project's cultural ideator, Edgar Bessa, and Teresa Lemos about the importance of this connection between tourism and coffee farming. 🌱
Here at the National Coffee Circuit Convention Center, the proposal is precisely to build bridges to connect producers, entrepreneurs, tourism professionals, gastronomy professionals, hospitality professionals, and everyone who is part of this great chain driven by coffee.
After all, when coffee meets tourism, even more powerful, human, and transformative experiences are born for the entire chain. ☕🚜✨
# Expocafé # Convention Center # Fecitur
Tomorrow, the National Coffee Circuit Convention Center will host another day of strategic debates at Expocafé 2026, bringing together agricultural and legal experts to discuss topics that directly impact the present and future of Brazilian coffee farming.
📍 Check out the morning schedule for the 28th:
9:30 AM
▪️ Good governance in agriculture and the impacts of tax reform on agriculture
With tax specialist Edgar Junqueira, from the firm Rolim Goulart Cardoso.
Moderation by Lúcio Oliveira Silva, president of the Agribusiness Law Commission of the OAB-MG.
10 AM
The structure of coffee contracts with financial institutions: a legal analysis of production and economic risks
With Bruna Santa Santos - Lawyer at Chalfun Advogados Associados. Specialist in Tax and Business Law.
Moderated by Helena Delamonica, director of the OABMG Commissions.
11 AM
Tax reform and coffee tourism in Minas Gerais: opportunities, risks, and paths to legal certainty
With Teresa Augusta Lemos Remunhão, from Aceleros.
Moderation by Rosana Márcia Guimarães, president of the Tourism Commission of the OABMG.
A meeting of knowledge, networking, and fundamental discussions to strengthen agribusiness, legal security, and the development of coffee tourism in Minas Gerais.
#Expocafe2026 #NationalCoffeeCircuit #Coffee #Agribusiness #CoffeeTourism TaxReform GovernanceInAgriculture OABMG CoffeeFarming MinasGerais
☕✨ This morning, we kicked off the activities of the National Coffee Circuit Convention Center at Expocafé 2026 with a robust program full of relevant content for the coffee sector.
The program, led by SEAPA, brought debates and lectures on productivity mapping, updating the coffee culture, the Green Seal Platform, certification, territorial intelligence, sustainability, and advances in coffee genetic improvement, bringing together important names and institutions from Minas Gerais's agriculture sector. 🌱
We will also address topics on associativism and cooperativism that impact the life of coffee farmers and the leading role of women in coffee. More exchanges, connections, and knowledge at the National Coffee Circuit Convention Center.
And tomorrow, we'll have more talks and debates, follow everything so you don't miss a moment! ☕🚜
The opening of Expocafé 2026 was marked by the presence of various authorities and stakeholders from the coffee industry. One of the special moments was the handover of the National Coffee Circuit landmarks to the cities of Elói Mendes, Cambuquira, São Bento Abade, and Três Corações.
The event brought together important leaders, including Governor Mateus Simões, Cocatrel President Jacques, Federal Deputy Diego Andrade, state deputies, mayors, authorities, and representatives from the cities that received the landmark and municipalities in the region.
The mayors of the honored municipalities were present: Natal Donizetti Cadorini, mayor of Elói Mendes; Enéias Machado de Souza, mayor of São Bento Abade; Dimas Pereira Abraão, Mayor of Três Corações. The Cambuquira City Hall was represented by Walkiria Alves Lopes Tavares Pereira, Secretary of Economic and Sustainable Development of Cambuquira, and the Monte Carmelo City Hall was represented by Secretary Zizi.
Edgar Bessa, Coordinator of the National Coffee Circuit; Renato Paiva, President of Sicoob Credivar; Diego Andrade, Federal Deputy, and Matheus Simões, Governor of the State of Minas Gerais, presented a tribute to the Mayors who received the milestone.
The power of coffee continues to make its mark, connecting cities, strengthening tourism, and driving the future of Minas Gerais and Brazil.
#National Coffee Circuit #ExpoCafe2026 #Municipalities #Coffee
☕ Wednesday, the 27th's programming at the National Coffee Circuit Convention Center promises a lot!! It will be entirely focused on coffee tourism, its business opportunities, and the potential that transforms coffee-producing regions into increasingly strong and valued destinations.
In the video, the president of Fecitur, Teresa Lemos, invites producers, entrepreneurs, leaders, and tourism professionals to participate in this special program, which throughout the morning and afternoon will promote debates, connections, and exchanges of experiences on hospitality and experiential tourism centered around coffee. 🌱🤝
A meeting designed to strengthen the entire chain and show how coffee goes far beyond the cup: it drives cities, generates opportunities, and connects people.
📍 Expocafé 2026, at Três Pontas Airport
May 27
🎟️ Free admission
Link in stories
Join us in this movement that unites coffee, tourism, and development. ☕✨
#Expocafé #National Coffee Circuit #fecitur #Convention Center
The Rosary Festival in São Gonçalo do Sapucaí was the scene of another landmark moment for the expansion of the National Coffee Circuit!
📍During the celebration, the official handoff of the milestones took place for the municipalities of:
São Gonçalo do Sapucaí
Natércia
• Campaign
Heliodora
Among the authorities present were: the mayor of São Gonçalo do Sapucaí, Eloi Radin, and the vice-mayor, Valéria Moreira; Natal Donizetti Cadorini, mayor of the municipality of Eloi Mendes, Edilson Luiz da Silva Mota, from Crea-MG, Luiz Antônio, representing Federal Deputy Diego Andrade, in addition to representatives from the municipalities of Natércia, Campanha, and Heliodora.
This initiative expands tourism opportunities for cities linked to gastronomy, local commerce, hospitality, tradition, and business.
The Circuit, the cities, and the partners reinforce the collective commitment to transform coffee into an experience that strengthens cultural identity and generates development for the municipalities.
Our thanks to the partners and supporters who continue to build this story with us:
🤎Crea-MG • Sicoob Credivas • São Gonçalo do Sapucaí City Hall • Coopervass • Quinta Arte •
#NationalCoffeeCircuit #CoffeeTourism #BrazilianCoffee #SãoGoncaloDoSapucai #Natércia Campanha, MG Heliodora Coffee Farming, Minas Gerais
☕⚖️ The legal panel at the National Coffee Circuit Convention Center promises fundamental debates for the present and future of the coffee agroindustry during Expocafé 2026!
On May 28th, specialists and industry leaders will gather to discuss strategic topics that directly impact producers, financial institutions, tourism, and legal security in agriculture.
9:30 AM | Good governance in agriculture and the impacts of tax reform on agriculture
With tax specialist Edgar Junqueira, from the firm Rolim Goulart Cardoso.
🎙️ Moderated by Lúcio Oliveira Silva, President of the Agribusiness Law Commission of the OAB-MG.
10h | The structure of coffee contracts with financial institutions: a legal analysis of production and economic risks
With the participation of the Agribusiness Superintendence of Banco do Brasil.
🎙️ Moderated by Helena Delamonica, Director of OABMG Commissions.
🕚 11 AM | Tax Reform and Coffee Tourism in Minas Gerais: Opportunities, Risks, and Paths to Legal Certainty with Teresa Augusta Lemos Remunhão, from the Aceleros firm.
🎙️ Moderation by Rosana Márcia Guimarães, president of the Tourism Commission of OABMG.
A morning of qualified content, exchange of experiences, and reflections on governance, contracts, taxation, and the development of coffee tourism in Minas Gerais.
📍 Participate! National Coffee Circuit Convention Center – Expocafé 2026
📌 Três Pontas Airport
May 26-28
8 AM to 5 PM
✅ Free entry upon registration on the official Expocafé website.
#NationalCoffeeCircuit #Expocafe2026 #CoffeeOfBrazil #CoffeeTourism
☕✨ A moment of recognition, culture, and appreciation for the cities that strengthen coffee tourism and tradition in Minas. We look forward to seeing you at the Delivery of the National Coffee Circuit Markers! 🤎
# National Coffee Circuit # Coffee Tourism # São Gonçalo dos Apucaí # Minas Gerais # Cultural Tourism
This Mother's Day, we celebrate those who turn simple moments into unforgettable memories. 💐
A mother is an embrace that welcomes, care that inspires, and love that is present in every detail.
It's where love comes to life, aroma, and flavor. ✨
Happy Mother's Day to all those who make the world sweeter, lighter, and full of affection. 💖
On the National Coffee Circuit, tourism gains aroma, flavor, and stories that are born from the land and arrive at the cup.
Each road traveled reveals unique landscapes, cultures, and experiences, connecting people to the cities that make coffee their identity and their pride.
From the coffee plantation to the freshly brewed coffee, each stop is an invitation to experience Minas Gerais in a more human, affective, and unforgettable way. ☕💚
Travel, discover, experience. Come live the National Coffee Circuit.
# National Coffee Circuit # Tourism # Minas Gerais Coffee # Experiential Tourism
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